Asics best-seller An issue to rethink freedom

An issue to rethink freedom and redefine the rules of the game

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Asics best-seller An issue to rethink freedomMagazine B Issue n99: ASICS From the dance floor to the catwalk, ASICS has established itself as a cult performance brand. This issue retraces the history of the iconic Japanese equipment manufacturer, founded in 1949 under the name Onitsuka Tigerand reveals the innovations that marked its rise: soles inspired by octopus suckers, high tech ventilation, and the famous technology GEL Through setbacks and rebirths, ASICS has managed to evolve, balancing