Marketing: 2024 Release ISE, 9e (eBook) Edition_4 All online text media materials
$28.00
Description
All online text media materials accessible through this access code are available in EMEA
all incorporated and auto-gradable within Connect
effective marketing plan for any product
and a robust assessment package
ISBN: 9781447024354
Marketing: 2024 Release ISE, 9e (eBook) Edition_4 All online text media materialsOverview: Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the authors? most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. ISBN:
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