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Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9e (eBook) Course_21SMCE411 Publisher: Wiley
Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9e (eBook) Course_21SMCE411 Publisher: Wiley
$26.00
Description
Publisher: Wiley
plentiful figures and illustrations
ISBN: 9781292457444
ISBN: 9780730300069
The text provides a highly intuitive and practical understanding of the material by emphasizing the physics and the underlying physical phenomena involved
Integrated Advertising, Promotion, and Marketing Communications, Global Edition, 9e (eBook) Course_21SMCE411 Publisher: WileyOverview: Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. ISBN: 9781292411354 Edition: 9 Publisher: Pearson
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