Essentials of Services Marketing, 4e (eBook) Course-BMIS373 the book provides lucid explanations

the book provides lucid explanations of the guiding principles of data visualization through the use of interesting examples

deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment

and tourism contexts

ISBN: 9781292304083

and pricing

Essentials of Services Marketing, 4e (eBook) Course-BMIS373 the book provides lucid explanationsOverview: As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader