Marketing and Managing Tourism Destinations, 3e (eBook) Course_MECH230 AU Course: BACC231
$28.75
Description
AU Course: BACC231
Overview: Today
With an integrated process approach
as well as early-stage practitioners and aspiring events managers
followed by a discussion of consumer behaviour
Marketing and Managing Tourism Destinations, 3e (eBook) Course_MECH230 AU Course: BACC231Overview: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global
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