Marketing, 8e (Connect) Course_16SHRB224 they show you how to
$26.00
Description
they show you how to build comprehensive models to support planning — and optimize every marketing decision you make
operations
This new book guides you concisely through the marketing planning process from start to finish
available online and also via the iPad and Android apps
AU Course: AVIA227
Marketing, 8e (Connect) Course_16SHRB224 they show you how toOverview: Marketing was designed to show todays social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The authors explore both fundamentals and new marketing influences such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. ISBN: 9781398918542 Edition: 8 Publisher: McGraw Hill Format: Digital AU
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