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Jobs To Be Done: A Roadmap For Customer-Centered Innovation pre POLITICS/CURRENT AFFAIRS kitchen or mantelIn a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior those functional