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Buyer Personas, Revised and Expanded Population & Development So why does it feelThe guide you need to create personas based on the actual problems of actual people not guesswork or hunches or vibes. Ann Handley, bestselling author and Chief Content Officer, MarketingProfs The first edition of Buyer Personas changed the trajectory of my career. For close to a decade, it has been the only method that is mandatory for every one of our fractional CMOs. The second edition brings new insights to the first book's fundamentally profound