13 Fishing Bernie 6 pk holder The original directional diver--takes your

The original directional diver--takes your lure as deep as you need it to go

If you're one of the millions of anglers who are either fishing for the first time or getting reacquainted with the sport

and eye-catching cosmetics for a more modern look versus the prior generation

Lighting life: 36H

High speed trolling and jigging

13 Fishing Bernie 6 pk holder The original directional diver--takes your13 Fishing Bernie Superior Soft Plastics are a brand new style of softbaits that are 10 times tougher and last longer than the competition. Designed for ice fishing, these baits are infused with 13 Fishing's "Donkey Sauce," a proprietary formulation of amino acids and proteins that stimulate feeding and aggression in predatory game fish. The pyramidal appendages transfer vibrations and the HD ultra fine features create life like movement that triggers