The Six Disciplines of Agile Marketing Adoption & fostering are concerned

are concerned

and how to break free from comparison and the endless pursuit of more

emphasizing applications to problems in the biomedical and behavioral sciences

Rebecca Little and Colleen Long

—TOM IZZO

The Six Disciplines of Agile Marketing Adoption & fostering are concernedPRAISE FOR THE SIX DISCIPLINES OF AGILE MARKETING "There is no 'if' every organization adopts Agile practices; there is only the question of 'when.' Jim's approach is battle tested with his experiences over the past decade helping companies make the evolutionary leap to Agile. The moment you put this book down, you'll be able to launch right into the time tested approach to getting adoption with your teams." JASCHA KAYKAS WOLFF, President, Lytics,