PRIME Hydration Blue Raspberry 4PK Sip Whiskey PALATEPlumes of sweet smoke

PALATEPlumes of sweet smoke

The charcoal was created from mesquite trees harvested from the ranch

Add ice and shake until cold

A favorite in margaritas

we’re not going to tell you how to have a good time

PRIME Hydration Blue Raspberry 4PK Sip Whiskey PALATEPlumes of sweet smokeWe created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. We dropped our first product, PRIME Hydration in 2022 and since then, we've continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you'll love. Weve been humbled by the process of creating a real brand & surpassing some of the biggest beverage