Emotional Design: Why We Love (or Hate) Everyday Things kite by beloved bookseller Peter Miller

by beloved bookseller Peter Miller

This shiny token is made of four interwoven metal pieces

Discover the Hedgehog Puzzle Box

Inspired by the time-honoured geometric principles of Archimedes

Richly illustrated and stylized with original photographs of the author's own creations and many previously unpublished images of the miraculous works of those who inspired him

Emotional Design: Why We Love (or Hate) Everyday Things kite by beloved bookseller Peter MillerEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his previous work in The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by