Decoded Film Theory Scoring goals sounds simple

Scoring goals sounds simple

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Decoded Film Theory Scoring goals sounds simpleI loved this book. Its a highly practical book for any modern marketer, packed with clear, compelling examples and also a glorious, enjoyable read for anyone interested in how humans make their choices. My copy is littered with underlinings and notes. Fascinating, useful, an absolute classic. Sophie Devonshire, Chief Executive, The Marketing Society Marketing is fundamentally about behaviour change. Not enormous binary switches but more subtle,